COMMUNICATING MEDICAL INFORMATION SERVICES AND VALUE TO HEALTH CARE PROVIDERS

About the Product
Includes 50 minute Windows Media Video File and PowerPoint presentations for immediate download.

Expanding visibility and generating awareness about medical information services to healthcare providers is of interest to many pharmaceutical companies, as medical information from the company is arguably the most accurate and up-to-date. HCPs and ultimately patients benefit from having high quality and comprehensive information available when they have a question. Good information facilitates good clinical decision making, which leads to better patient outcomes. However, some medical information departments hesitate to implement this type of activity as it can be considered soliciting for medical information requests. Creating a strategy to convey the range of services available to healthcare providers through print, online or in-person communication requires careful consideration by legal, regulatory, and medical information experts within one’s organization. Nonetheless, increasing visibility and hence utilization of medical information services from the pharmaceutical industry is beneficial to the safe and effective use of their respective products.

• Review survey research on the value and satisfaction of MI service
• Explore strategies for communicating the value of MI service to internal stakeholders
• Benchmarking best practices for communication of MI services through group discussion
• Identifying and implementing strategies to help promote medical information services and resources to HCP’s

Speaker:
Dominick Albano
Regional Senior Director Medical Information, Americas
Pfizer

Participants that will find this webinar most beneficial will be those involved in pharmaceutical and biotechnology companies. Job titles of attendees that will be most applicable for this session will be:

• Medical Information
• Medical Affairs
• Global Medical Information
• Global Medical Affairs