UTILIZING INDUSTRY ADVOCATES TO INFLUENCE POSITIVE PAYOR SUPPORT FOR DIAGNOSTICS

About the Product
Includes 1 hour Windows Media Video File and PowerPoint presentations for immediate download.

Patient and physician advocates play a critical role in the coverage decision-making process for diagnostic tests. When reimbursement teams initiate a coverage review, it is vital for them to be able to identify physician advocates and advocacy groups who will champion their product. Manufacturers who partner with advocacy groups and thought leaders early on will have greater success in gaining positive coverage decisions as the advocates will bring awareness to the test and gain support from the patient community.

• Recognizing advocacy influences in coverage and reimbursement decisions
• Developing supporting materials and documentation for advocates to use with payors
• Coordinating and facilitating advocate meetings with payor medical directors

Speaker:
John Ridge
Senior Director of Managed Care and Reimbursement
Exact Sciences

Participants that will find this webinar most beneficial will be those involved in diagnostic companies. Job titles of attendees that will be most applicable for this session will be:

• Reimbursement
• Managed Care
• Payer Strategy

Contact:

Brooke Akins | Division Director, Life Science Programs
+1 (312) 224-1693 | bakins@q1productions.com​