DEVELOPMENT OF A PRODUCT STRATEGY TO LAUNCH EFFICIENTLY AND SUCCESSFULLY

Medical device product launches are a complex venture, combining efforts between marketing and sales teams as well as development engineers and managers, requiring multiple facets to work together to seamlessly execute an product introduction into the market. Through an in-depth case study, uncover production strategies and best practices to streamline operations, to not only enhance the product launch but also ensure long-term success in the market. Discovering techniques in which to incorporate both upstream and downstream functions throughout the full development cycle rather than at the point of launch will generate a more blended development process ultimately leading to improved operations and enhanced product launches.

Speaker:
Jim Ham
Director of Marketing – Complex Spine
K2M

Contact:

Brooke Akins | Division Director, Life Science Programs
+1 (312) 224-1693 | bakins@q1productions.com​