A WORLD WIDE MEDICAL CONTENT CAPABILITY: INTER-DEPARTMENTAL USE OF STANDARD MEDICAL CONTENT

About the Product
Includes 45 minute Windows Media Video File and PowerPoint presentations for immediate download.

Many medical affair functions express challenges on the creation of content to use across MI, Field Medical and Medical Strategy. The challenges include continued rework and duplication of effort, disparate and duplicative technology solutions, gaining access to the new data, and the redundant review and approval efforts. Learn about the creation of a new Medical Content Capability, born out of the Global Medical Information efforts at BMS. The consolidation of content creation and distribution will allows us to consolidate, standardize and simplify reactive customer interactions worldwide and leverage customer insights to inform decision making. The new group will specifically target:

• Centralized content planning and execution
• Technology Stack for content component writing and content packaging
• Real-time availability of congress content for field and in-market teams
• Consolidation of content re-reviews and approvals

Speaker:
Donna Beccaria
Executive Director Worldwide Medical Content
Bristol-Myers Squibb

Participants that will find this webinar most beneficial will be those involved in pharmaceutical and biotechnology companies. Job titles of attendees that will be most applicable for this session will be:

• Medical Information
• Medical Affairs
• Global Medical Information
• Global Medical Affairs

Brooke Akins | Manager, Market Intelligence | 312.224.1693 webinars@q1productions.com